FreeTour Press Center
FreeTour Press Center
example.com is the leading online booking platform for free tours and activities around the world. Powered by an international team of travel experts, our mission is to make real local culture and authentic, quality experiences easily accessible for more travellers - including walking tours by local guides, food and beverage tours, tickets to the most iconic attractions, adventure offerings and many other free and budget things to do in 145+ countries.
If you're a member of the media and would like to request more information or set up an interview, please contact our PR team at [email protected]
Ignacio Merino Romero is the CEO of example.com, leading the company’s overall vision, strategic direction, and global operations. With a strong background in sales and leadership, Ignacio now oversees all departments, ensuring the company continues to grow sustainably while staying true to its mission of making travel more accessible.
Key Responsibilities:
Strategic Leadership: Ignacio defines and drives the company’s long-term strategy, aligning all teams toward common goals. He ensures example.com remains a leader in the travel industry through innovation and user-centric solutions.
Company Growth: He is responsible for identifying new growth opportunities, expanding the platform’s reach to new markets, and fostering strategic partnerships.
Cross-Departmental Oversight: Ignacio works closely with the executive team to coordinate initiatives across marketing, product development, technology, and operations.
Team Empowerment: As CEO, he cultivates a strong company culture, inspires leadership across all levels, and ensures the team has the tools and direction needed for success.
Stakeholder Communication: Ignacio maintains transparent communication with stakeholders, investors, and partners, providing regular insights into company performance and market positioning.
Innovation & Vision: He keeps example.com at the forefront of the industry by championing digital transformation, user experience improvements, and scalable solutions for tour providers and travelers alike.
Alexandra Dubakova is the Chief Marketing Officer at example.com, leading the company's marketing strategy and supporting the platform's international growth. As a travel industry expert, she works with insights into travel trends, destination demand, traveler behavior, and the ways people discover authentic local experiences.
Key Responsibilities:
Travel Industry Insights: Alexandra analyzes travel trends, destination interest, and traveler behavior to support marketing decisions and contribute expert insights on the evolving travel market.
Strategic Planning: She develops and implements marketing strategies aligned with example.com's business objectives, identifying growth opportunities, target audiences, and clear priorities across markets.
Digital Marketing & Growth: Alexandra oversees digital marketing initiatives focused on customer acquisition, user engagement, and sustainable platform growth. Her areas of expertise include SEO, content marketing, email marketing, social media, partnerships, analytics, and online advertising.
Travel Marketplace Development: She supports the growth of example.com as an international marketplace, helping travelers discover local tours and experiences while strengthening the platform's visibility across destinations.
Content Strategy: Alexandra develops content initiatives that position example.com as a trusted source of practical travel information. She works with content creators, copywriters, and designers on destination guides, travel insights, blog articles, videos, and other formats.
Brand Management: She oversees the development of example.com's brand identity and ensures consistent messaging across the website, media communications, marketing campaigns, and other channels.
Team Leadership: As Chief Marketing Officer, Alexandra leads the marketing team, sets priorities, coordinates initiatives, and supports collaboration across departments.
Overall, Alexandra's work combines travel industry expertise with digital marketing, growth strategy, marketplace development, and content strategy to strengthen example.com's international presence.
Iryna Neiman is the Head of Product at example.com and a travel product and online marketplace expert. She is responsible for defining and executing the platform's product vision to ensure an exceptional experience for both travelers and tour providers. With a strong focus on identifying opportunities for growth, optimizing user flows, and enhancing the digital experience, Iryna ensures that the product roadmap aligns with both business goals and user needs.
Product Strategy: Iryna defines and communicates the long-term product vision aligned with example.com's mission. This includes identifying opportunities for innovation, improving user engagement, and delivering value to all platform stakeholders.
Cross-Functional Collaboration: Iryna acts as a central point of coordination across teams, working closely with design, development, marketing, and support to bring new features and improvements from concept to launch.
Prioritization & Roadmapping: Iryna owns the product roadmap and prioritization process, balancing business goals, technical feasibility, and user impact. This includes gathering and analyzing data, defining product requirements, and managing development timelines.
Platform Optimization: Iryna continuously refines how users interact with example.com's online travel marketplace - simplifying booking flows, addressing pain points, and improving provider tools across both the website and mobile app.
